Well, Sports is something I have been following for some time!!
To mention a few, Cricket, Football, F1 have caught my attention...
But American Football is something which has never got me excited.
But this new article says it all - a sport (read American Football) which may not be popular across the globe can manage to attract maximum ad revenues!!
One line said it all - Advertising with this sport gives you access to consumers in the richest country in the world!!